The reason for attending the Largest Mixer today is the same as it has been for the past 20+ years. The Largest Mixer provides growth oriented business professionals with an opportunity to make new connections with other business men and women in order to help them grow their businesses. It could be to create a sale, build brand awareness, develop a strategic partnership, get feedback on a new business idea, or simply grow their list of networking partners. With a recent study showing that over 65% of all business transactions originate from a referral, it’s paramount that any company looking to grow needs to be developing personal relationships with their industry peers.